Why invest in content marketing?

Custom publishing and content marketing provide effective tools for organizations that have clear business objectives. Almost any message travels further, transported by high quality editorial direction, supported by great writing, production and engaging visuals. Whether it’s a profile interview, insight into a product or project in action, or a debate around a hot industry topic, our content marketers provide thorough, engaging communication.

Associations

Report to your members, providing a combination of fresh and evergreen content that encourages members to share and “save this for later.” Communicate the value of membership and reach stakeholders in industry and government.

Published by the Canadian Bar Association, Venture took over the design, advertising sales and distribution of National in 2015. This publication speaks directly to members of the association – in French and English – and the client wanted a fresh look to balance its excellent editorial content.

At the vanguard of the local food movement, Food For Thought was published by a consortium of Alberta food producers. It told stories that connected the consumer to the producer, and educated Albertans about the people and places that feed local, national and international families.

The Alberta Regional Council of Carpenters and Allied Workers publishes Hard Hat as a means to reach out to its members and inform them about their union, advocacy and training. It’s a meeting place for the union’s 12,000 members.

Produced by the Alberta Accountants Unification Agency to promote the new designation, Chartered Professional Accountants, Vision served to introduce members of all three branches to each other and teach them a little about how the new designation would impact and improve their profession. Tablet versions went out to Alberta accountants around the world.

The Consulting Engineers of Alberta use this magazine to tell members of the profession, the public, and large-project decision-makers about the work of the men and women behind “the unseen hand” – the engineers who keep Alberta working smoothly.

A quarterly that speaks to the Petroleum Services Association of Canada’s 3,500 members and other stakeholders, PSN talks directly to membership, advocating for and informing about their industry’s top-line concerns.

This magazine supports Merit Contractors Association’s goals of promoting the growth of open shop construction and values. The magazine speaks to 1,300 member companies employing 45,000 people across Alberta, and does advocacy work with among stakeholders in government and industry.

Donors

Use our custom publishing and content marketing as advocacy tools to report to supporters and donors, helping create the foundation’s community. Foundation magazines and related products have unrivalled capacity to shape opinion and spur action. Bonus video and podcast content for websites and purpose-built apps reach a wider audience.

This magazine was produced for MacEwan University’s faculty of business. It highlighted the cutting-edge theoretical and practical excellence at MacEwan, celebrating student, faculty and staff success on the local, nation and international business stage.

Published quarterly by the Alberta Cancer Foundation, Leap magazine shines a light on the world-class care, research and treatment offered in Alberta’s cancer hospitals and community and regional cancer centres. It is a tool to engage the community of investors.

A small staff found themselves under-resourced, but wanted to refresh their magazine brand and turn it into an effective tool. They turned to Venture for editorial and design rebranding. The resulting quarterly magazine now effectively engages donors, thanking them, reporting to them and demonstrating the world-class pediatric care of the hospital.

Published twice a year for United Way of the Alberta Capital Region, WE magazine and website are effective tools that report to donors about the exciting work the organization is funding in its crusade to eradicate poverty in our community.

Signature
The Edmonton Symphony Orchestra wasn’t getting the mileage it needed from its program, so it came to Venture to redesign its eight programs (plus additional products) as a means to inform and engage with its high-value audience. ESO’s Signature magazine has become a keepsake, to the delight of audiences and advertisers.

The Lois Hole Hospital for Women was celebrating a milestone: five years operating as a hospital within the larger Royal Alexandra Hospital campus. The foundation’s management came to Venture to create a stylish magazine that would reflect the tone and touch of the hospital, celebrate its birthday and engage the donor community.


The Edmonton Symphony Orchestra wasn’t getting the mileage it needed from its program, so it came to Venture to redesign its eight programs (plus additional products) as a means to inform and engage with its high-value audience. ESO’s Signature magazine has become a keepsake, to the delight of audiences and advertisers.

Twenty-five years is a significant milestone, especially when it’s how long an organization has been dedicated to saving the lives of Albertans, as STARS has. The organization, with its iconic red helicopters, used the celebratory magazine to introduce Albertans to the program, the people and the possibilities for the future.

Alumni organizations

You can use print magazines to foster the connection between the alumni and the institution, and among alumni. These publications rely on a strong social media drip of excellent content, reacquainting alumni and introducing them to each other, deepening the education and strengthening the institution.

Aspire was produced for MacEwan University’s faculty of business. It highlighted the cutting-edge theoretical and practical excellence at MacEwan, celebrating student, faculty and staff success on the local, national and international business stage.


Arts Supporters

You, your advertisers and your sponsors know that great content turns a program into a keepsake. A glossy that celebrates a milestone heralds success, deepens pride and becomes a treasure for readers to keep and share. Bonus video and podcast content for websites and purpose-built apps deepen the experience and bring it to life.

The ballet has grown with Alberta, and a few years ago it invited Venture to create its 40th-year anniversary publication. The magazine was stylish and strong – just like the dance company – and it introduced readers to the performers, leaders and donors who made it possible.

The Edmonton Symphony Orchestra wasn’t getting the mileage it needed from its program, so it came to Venture to redesign its eight programs (plus additional products) as a means to inform and engage with its high-value audience. ESO’s Signature magazine has become a keepsake, to the delight of audiences and advertisers.

The Lois Hole Hospital for Women was celebrating a five-year milestone. Venture created a stylish magazine to reflect the tone and touch of the hospital and its donors, including a feature about its extensive investment in art, believing in its healing power and showcasing the hospital as a vital public institution. The foundation was especially pleased with the accompanying tablet version.

Corporate

Businesses use custom video and print content to motivate customer behaviour, drive home messages, celebrate milestones and engage staff, community and stakeholders.

Published by Manasc Isaac Architects, reimagine focuses on the beauty of retrofitting mid-century building stock. It places Manasc Isaac’s projects squarely among global leaders, and encourages building owners and property managers to effect green renovation – beautifully.

This publication celebrates the 60th anniversary of a venerable Alberta paving company for its staff and internal stakeholders. Venture also produced an animated timeline for E Construction.

A quarterly magazine, Tracks & Treads spotlighted Finning Canada’s many customers, provided tips to operators and managers, and highlighted Finning’s service offerings to its clients, users of Caterpillar heavy equipment. It supported Finning’s message that the point of sale was just the beginning of a customer relationship.

This magazine celebrates the important 50th anniversary of Syncrude Canada’s presence in the nation’s oil and gas industry. It demonstrates the positive impacts the company makes in the business and social communities of Alberta and the strides it has made in research and tech.

A boutique executive recruitment agency, Davies Park opted to ride along in the pages of Alberta Venture magazine, inserting its eight-pager in our proprietary publication to reach Alberta’s best business audience.

Advertisers
Savvy advertisers know that they can capitalize on Venture’s proprietary brands by inserting their own messages alongside the great editorial content of Alberta Venture and Alberta Oil magazines, reaching the province’s top business people, investors and influencers. Our editorial and design team can make your business look and sound better than ever, delivering your message with a punch. Our sales gurus can package that content to include online video and podcast options, too. So ride shotgun with us, and reach Alberta’s best business audience.
The Alberta Economic Development Authority wanted a few pages to introduce the business community to its board and announce its direction and mandate to Albertans.

For the last couple of years, the CBA has purchased a multipage advertising feature to let Albertans know that business aviation, rather than a luxury, is what keeps the province’s business up and running.

A truly international airport, EIA rebranded and wanted to introduce stakeholders to its new CEO, as well as projected passenger loads. People took notice.

Finally! Oil and gas camps companies could book their remote staff into camp accommodations and flights at the with the touch of the button, saving time – and millions of dollars – with Gemstone logistics. It was a good news story that didn’t get traction until Gemstone purchased a page in Alberta Venture and a custom video.

Celebrating 100 years, McCoy Global wanted to nod to its history, but pipe up about its modern business practices and products. Venture prepared a one-page run of press and a custom video.

When this company wanted to introduce its OMS to maintain operational discipline to Alberta businesses interested in efficiency gains in tough times, they opted for Venture writers and a run-of-press to put the piece before Alberta Venture readers.

Health
Organizations with a vested interest in maintaining and improving health know that effective communications are key. They can capitalize Venture’s expertise at creating and delivering effective messaging. Plus, an investment in our custom content division earns media value for health organizations that reaches the province’s top business people, investors and influencers.
Published quarterly by the Alberta Cancer Foundation, Leap magazine shines a light on world-class care, research and treatment. It also provides general health stories and cancer prevention information.

This quarterly tells the triumphant and sometimes heartbreaking stories that come with stories from a world-class pediatric hospital.

The Lois Hole Hospital for Women takes care of women at all ages and stages of life, not shying away from the more difficult women’s health topics.

Part guide book, part workbook, this standalone 150-plus page book and tablet app by the Neurosurgery Kids Fund helps parents of pediatric neurosurgery kids navigate the new normal.

A twice-yearly magazine published by Alberta Health Services, Grip was geared to positive, proactive mental health, written by and for teenagers.

A six-times-yearly magazine published by the former Capital Health Board offered health tips and advice for Edmonton and area residents. It was proactive for residents maintaining a healthy lifestyle, and also assisted patients looking for the right kind of health care and advice.