Print or Digital Magazines

PRINT MAGAZINES mean you can forget the elevator pitch. It’s hard to get even a minute of people’s time. With a custom magazine you’ll have at least 25 minutes to speak directly to your readers and share stories about your organization’s successes and aspirations. Engage your readers and they’ll want to come along for the ride. Tell them the story that says so much about you.

We can create standalones that commemorate a milestone and one-pagers that piggyback in our proprietary titles, reaching Western Canada’s premier business audience via Alberta Venture and Alberta Oil. We can reach your association members, recruits or donors and speak directly to them – once, twice, 12 times a year – thanks to the expertise of our circulation department.

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The magazine of Consulting Engineers of Alberta
Alberta Innovators
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MacEwan University school of Business
Aspire Magazine
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Syncrude celebrates 50 years of excellence
2014 marks our 60th year in business, 46 years as Everall onstruction Limited and 14 as E Construction Ltd., a subsidiary of ColasCanada, part of Colas SA.
EConstruction
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A not-for-profit magazine published through the Canadian Literature Centre at the University of Alberta
The official publication of the Edmonton Symphony Orchestra,
ESO Signature
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Food for Thought is published by Venture Publishing Inc. for Growing Alberta.
Food for Thought
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Grip is published by Venture Publishing Inc. for Alberta Health Services
Alberta Regional Council of Carpenters & Allied Workers
Stories from the Stollery Children’s Hospital Foundation
The Lois Hole Hospital for Women Celebrates 5 years of excellence
25th Anniversary of STARS air ambulance
The publication of the Alberta Cancer Foundation
CBA National is published by the Communications Committee of the Canadian Bar Association ABC National est publié par le Comité des communications de l’Association du Barreau canadien
The official voice of the Petroleum Services Association of Canada
Petroleum Services News
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Pediatric neurosurgery at the Stollery Children's Hospital
Tracks & Treads is published for Finning Canada by Venture Publishing Inc. to provide its readers with relevant business, technology, product and service information in a lively and engaging manner
Tracks & Treads
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The official publication of the Canadian Association of Drilling Engineers
Well Construction Journal
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WE is published for United Way of the Alberta Capital Region by Venture Publishing Inc.
Vision Alberta serves to move the province’s accounting profession forward under the new CPA banner
Published by Venture Publishing for Alberta Health Services
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TABLET MAGAZINES
Tablet Magazines reach new audiences. At Venture we love the feel of print, and we love how print magazines have grown wings in their second lives online. We can develop a beautiful print magazine for you and parallel to it – or after the fact – we can make a sensational digital app version of it, complete with audio, video, enriched graphics and animation that will bring a whole new dimension. Also, our digital team will help promote it to the right markets.

Create a magazine that will find a new life – and another audience – in an app version.

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WEBSITES
WEBSITES bring them back to you. To create one for you, first we’ll sit down together and get to the nut of it, finding out just what you want your website or microsite to achieve. Is it a digital placeholder? An online home for your magazine? A way to drive donors or recruit members? Together we’ll figure it out, make it happen, and make your social media campaign link back to it.

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CASE STUDY: A Strong Foundation

Heroes_Summer15_cover_webIn 2012, the Stollery Children’s Hospital Foundation came to Venture Publishing and asked us to take over and recreate its magazine. Heroes is a quarterly distributed by mail to donors, fundraisers and Stollery Children’s Hospital networks, and through controlled distribution to the broader public. Prior to coming to Venture, the magazine was written and edited in-house by foundation staff and designed by an external design firm. The magazine was taking too much effort and time from staff, was not meeting quality standards, and was too expensive.

Venture’s custom content team met with the Stollery Children’s Hospital Foundation staff and took them through a visioning exercise to understand the purpose, reach and desired voice of the magazine. We developed a survey that the foundation sent to a random sampling of magazine recipients, to ascertain the reader satisfaction level. From this information, we developed an editorial mandate.

We did a complete redesign of the magazine, revising the architecture, design and colour palette to better serve the goals of the foundation. We reviewed and refined the foundation’s distribution strategy to ensure the magazine was reaching the right audience.

Venture’s custom team now develops and edits all content, commissions or executes photography and illustration, designs and produces Heroes magazine, manages the printing and the distribution and produces a digital edition as a companion to the print publication.

The client is very pleased with the process, the quality of the magazine and our ability to reduce the cost and time impact on the Stollery Children’s Hospital Foundation. Anecdotal feedback from donors has been extremely positive. Throughout the magazine are kicks to either the foundation website or partner fundraiser websites and the client reports increased traffic to the cited webpage after we distribute the magazine. We conducted a second readership survey in the fall of 2014, to measure results against the benchmarks set before we took over the publishing of Heroes, and were gratified to see an increase in recognition of the magazine and reader engagement as well as significantly better understanding of the role of the foundation and how it uses the money it raises.

We worked hard to engage Stollery Children’s Hospital Foundation staff. The CEO of the foundation was new to the organization when he approached Venture and he wanted to ensure that the staff was engaged in the process and product. We continue to review each issue to gain foundation feedback and proactively improve the magazine.

THE RESULT: Readers learn what the hospital does better than anyone, what the bragging points are and how to keep the momentum up. Heroes demonstrates what excellence in pediatric care is, and it introduces readers to the medical and other staff that help achieve it. It reports to donors, thanks them and encourages investment. Heroes creates and engages a community that is focused strongly on facilitating world-class pediatric care.

Contact us to see what we can do for your publication.